Raw Collective

 Web design | Brand Identity | Digital Marketing

Raw Collective was created to gather practitioners from many different fields into one space, where people can find the help they need. Counselling, nutrition, wellness, business help etc. Raw, stands for "rebuilding awareness within" which gave me the ideas to create a brand that represented rebuilding. The brand itself feels aligned to the companies values of connection, trust, and embracing not only embracing, but celebrating the imperfections of life. 

We also wanted to build a website for this brand that felt like a comfortable room, a safe place for anyone to show up as they are, and feel supported. We researched many counselling style websites and found that the majority of them feel very clinical, almost intimidating, rather than welcoming. So we took a different approach, laying out the information in small amounts, leading the user through the website, subtly encouraging them to find a practitioner that connected with them. I feel we did a great job of building this site to stand out from the others, so much so that our client sent us a message recently letting us know that a new client of theirs who was struggling said that once they saw the site, they knew they would be safe enough to reach out for help, and did. 

I'm very proud of the space we've created for the collective. 

Working with a very vulnerable space, I was challenged with making sure every touch point was intentional, and successful for the user. 

We also wanted to make sure that it felt like getting to know a friend, and including enough information about each practitioner so clients could connect with them. 

CHALLENGES