Amanda Robyn

Photography | Brand Identity | Web design

Amanda first came to us because she wanted to move her hair salon business into the wedding industry, and focus on creating a custom experience for brides on their wedding day. She wanted a brand refresh, and a new website to represent her offerings. Together we researched her competition, got to understand what her ideal clients would want, and created a direction that felt unique. The biggest feature we focused on for her website, was featuring her work (photographed by photographers at each event) and taking users on a journey through what they could look and feel like on their wedding day. 

She wanted to include florals with her brand, so incorporating that, and making sure it didn't look like a floral company took some time to work out. As well, all her visual assets are from various different wedding photographers, so finding a blend of styles to make her website look cohesive was challenging. We got very specific with the images we chose, and made sure to use the floral aspect minimally. 

CHALLENGES