SOFTBALL SOCIAL CLUB
Brand Identity | Merch Design
Having children in minor sports has lead me to participate with our local softball program, Abbotsford Minor Fastball Association . I started as a coach for my daughters U11 team, and i'm now a sitting member of the executive team, as the Manager of Apparel. The association only had a handful of basic t shirts with their logo on it, hoodies etc, and I really wanted to create something that brought community together. The Abbotsford Minor Fastball Association has 5 core values, and while players are reminded of this, it's something parents could be a part of, and this is where the Softball Social Club came in.
It started as a merch brand, and is now transforming into a movement.
order merch here
My biggest challenge was convincing our team members to allow me to spend the money to produce the product. It's a risky move, but thankfully we work with an amazing screen printer that allowed us to do pre order. However, this prompted a bigger challenge, because we weren't able to see the print and garment in person prior to placing a large order. Good news is, it paid off, and has been a HUGE hit since we launched. ALL THE PROCEEDS GO BACK INTO SOFTBALL
CHALLENGES
More of a do-it-yourself kind of person? We've got you.
Not every business is ready to hire out — and that's completely okay. We built our online classroom for exactly that person.
Inside, you'll find step-by-step courses, templates, resources, and a community of other small business owners figuring it out right alongside you. Learn at your own pace, ask questions, and get the foundations in place so that when you're ready to hand it off, you'll know exactly what you need.
We believe that everyone should feel safe to share their ideas, dreams, and goals.
Megan Ashley Creative
is an inclusive space that welcomes everyone.
Graphic Designer Abbotsford | Lethbridge Drive Abbotsford B.C.
