LINDSAY LIZMORE 

 Web design | Brand Identity | Digital Marketing

Lindsay is an incredible hair colourist and stylist in Abbotsford BC. She's a red seal certificate colourist, and specializes in vibrant hair colors and big transformations. When we first starting talking about her brand, and website, she felt like she looked like every other hair stylist in the area, and didn't feel like it matched who she was outside of doing hair. Lindsay loves horror movies, murder podcasts, talking about weird stuff and being as open as a person as she can. She also really loves her pets, and has an obsession with sharks! 

We landed on creating this dark, red forward brand with illustrations of her pets to soften the edges, but still keeping her personality in mind. I had our illustrator Victoria from V3 Creative put together a custom illustration of each of her animals, and paired it with a bold typeface and black and white images. Her website is coming soon!

Blending the edgy vibe to make it also feel approachable. This is where including the illustrations came in, we want clients to see the dark edgy creativity, but also feel comfortable and excited to work with Lindsay. 

The other big challaenge was displaying 

CHALLENGES