A brand identity package goes well beyond just a logo. Depending on the package you choose, it can include a primary logo, alternate logo variations, a colour palette, typography selections, brand pattern or texture, icon or submark, and a brand guidelines document that shows you exactly how to use everything. The goal is to make sure your brand looks consistent and intentional everywhere — your website, your social media, your packaging, your print materials. No more guessing which shade of blue to use.

You'll receive a complete file package with everything you need to use your brand across print and digital. This includes vector files (AI and EPS) for professional printing, transparent PNG files for digital use, and PDF versions of your brand guidelines. All files are organized and labelled so you — or anyone else you work with in the future — can find exactly what they need without the headache.

Most brand identity projects take between 2 to 4 weeks from start to finish, depending on the scope of the package and how quickly feedback is exchanged. The process typically kicks off with a brand discovery questionnaire, followed by a concept presentation, a round of revisions, and then final file delivery. We keep things moving — and we'll always be upfront if anything shifts the timeline.

Not always — but it depends on what you're working with. A logo on its own is just one piece of the puzzle. If you find yourself constantly unsure about which fonts to use, your colours feel inconsistent across platforms, or your overall look doesn't feel cohesive, a brand identity package can tie everything together. We offer brand audits and refresh packages for businesses that have a starting point but need the full picture filled in.